We make it easier and safer to choose the right agency.

And we give good agencies the proof of quality they deserve. We are an independent team in Copenhagen, working with companies and agencies in Denmark, Sweden and the Netherlands.

Built by someone who has sat on both sides of the table.

Our founder, Jonathan, has been the client trying to find the right agency, and the agency owner trying to do things properly. Both times, he ran into the same three questions.

?

How do you tell a skilled agency from a good pitch?

?

Who keeps their promises?

?

Who takes responsibility when something goes wrong?

What the market lacked wasn’t another agency or another network. It was a shared set of requirements: an independent mark that sets standards, documents quality and stands behind its recommendations.

That’s B-Mærket.

What we do

Three things, done properly.

Certification

A two-step review: legal and ethical minimum requirements, then a scored assessment of each service.

Matching

We turn your goals into concrete criteria and introduce you to certified agencies that fit, then help you agree the deal.

Follow-up

We stay with you as the partnership starts, to make sure it works from day one.

Certification

A two-step review: legal and ethical minimum requirements, then a scored assessment of each service.

Matching

Follow-up

Who we are

The people behind B-Mærket.

Every recommendation is made by one of us, not by an algorithm.

J

Jonathan

CEO

T

Thierry

Partnerships Manager

E

Elias

Partnerships Manager

S

Suleyman

Product Advisor

A

Anna

Business Development

L

Laurits

Business Development, Denmark

G

Gustav

Business Development, Sweden

D

Daniel

Business Development, International

L

Ludwig

Partner Success

C

Christopher

Partner Success

J

Jonathan

CEO

T

Thierry

Partnerships Manager

E

Elias

Partnerships Manager

S

Suleyman

Product Advisor

A

Anna

Business Development

L

Laurits

Business Development, Denmark

G

Gustav

Business Development, Sweden

D

Daniel

Business Development, International

L

Ludwig

Partner Success

C

Christopher

Partner Success

Our standards were developed with

Dansk Erhverv [LOGO]

flatpay [LOGO]

S360 Digital [LOGO]

Teeshoppen [LOGO]

Micky Creatives [LOGO]

Built with the industry

Standards set by people who do the work.

Our criteria are developed with agency leaders and marketing managers who work in the industry every day, and we keep them up to date. So the mark reflects the real standard in the market, not just what we think is good enough.

Where we work

Denmark · Sweden · Netherlands

Based somewhere else? Get in touch, and we’ll see what we can do.

For companies

Looking for the right agency?

Tell us what you need. Free for you.

For agencies

Want to be certified?

Apply, and we’ll assess you. You can’t buy your way in.