The agency you’re looking for already follows these rules.

Ten rules for how an agency should treat its clients, developed with businesses and agencies from across the industry. Every agency we certify follows them. Use them to judge any agency, including one we didn’t recommend.

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Transparent contracts

You own your data

Documented skills

Security Fund up to €10,000

Why the Code of Conduct exists.

Most bad agency partnerships aren’t caused by bad people. They’re caused by things nobody agreed on. The ten rules make sure those things are agreed.

You don’t own your ad accounts.

You’re locked into a long contract with no easy way out.

Senior people pitched the work. Junior people delivered it.

You don’t know who actually works on your account.

Reporting is hard to understand, or missing altogether.

The agency used AI on your data without telling you.

Ten rules every certified agency follows.

This is what you’re entitled to. If an agency can’t say yes to all ten, ask why.

1

Clear binding period and notice

You know the binding period and the notice terms before you sign. Nothing renews automatically unless you’ve been told in writing first.

2

You own your data

Ad accounts, pixels, email lists, creative work and all history are yours. The agency can’t hold them back, during the partnership or after it.

3

Confidentiality in writing

Your strategy, finances and customer data are protected by a written confidentiality agreement. Nothing is shared without your consent.

4

Platform rules are followed

The agency knows each platform’s rules and protects your accounts from rejected ads, restrictions and shutdowns.

5

Realistic goals, not promises

Targets are based on data and experience. You see a best case and a worst case before you commit.

6

One clear timeline

One plan that shows who does what and when, and what you need to deliver for it to work.

7

Transparency about the team

You know who works on your account and how senior they are. No junior staff hidden behind a senior pitch.

8

Transparency about tools and AI

You know every system and AI tool used on your account, and who has access to your data.

9

Honest reporting, ongoing dialogue

Reports you can understand. Problems raised when they happen, not after the budget is spent.

10

They understand your business

Your business, your brand guidelines and your audience are understood before any work starts.

1

Clear binding period and notice

You know the binding period and the notice terms before you sign. Nothing renews automatically unless you've been told in writing first.

2

You own your data

3

Confidentiality in writing

4

Platform rules are followed

5

Realistic goals, not promises

6

One clear timeline

7

Transparency about the team

8

Transparency about tools and AI

9

Honest reporting, ongoing dialogue

10

They understand your business

Or let us find one that has already solved your task.

Every agency we recommend follows all ten rules. We also scope the work, negotiate the price and check the agreement before you sign. It’s free for you.

1

Tell us what you need

Your task, budget and goals. Or the agency you’re already considering.

2

Get a match

Certified agency that have solved your kind of task before, and why we picked them.

3

Meet them, and sign the right deal

Free meetings. We negotiate the price and check the agreement before you sign.

1

Tell us what you need

Your task, budget and goals. Or the agency you’re already considering.

2

Get a match

Certified agency that have solved your kind of task before, and why we picked them.

3

Meet them, and sign the right deal

Free meetings. We negotiate the price and check the agreement before you sign.

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If a rule is broken

€10,000

Per case, from the Security Fund, if a certified agency seriously breaches your agreement.

The rules have teeth.

If a certified agency seriously breaches your agreement and it can be documented, we can order them to fix it or compensate you. If they don’t, the Security Fund pays, up to €10,000 per case.

How the Security Fund works →

Work with an agency that follows all ten.

Tell us what you need. We find the right agency, scope the work, negotiate the price and check the agreement. The agency pays for our work, not you.

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